01
Events & comedy
A room gives you feedback.
Organising events, performing stand-up and co-producing shows put attention in a concrete setting: people deciding whether to show up and whether to stay interested.
Hello. I’m Puro.
The longer
version.
I’m Puro. I’ve organised events, performed stand-up, worked on ad films and built creative businesses. Now I’m focused on researching, teaching and applying AI. It wasn’t a straight line, but there is a thread.
The story so far ↓
A connected way of thinking.
I started organising events at fifteen. Then came stand-up and co-producing comedy shows. At Adagio, my work grew into marketing and developing the venue business. Ad-film production gave me a look at the whole chain, from an idea and a pitch to the finished delivery.
Creative-services work brought a different set of questions. What should we offer? Who is it actually for? How do we make the work repeatable? Working with surgeons made one of those questions especially interesting: how do you make specialist expertise understandable without losing what matters?
Some of this happened inside other people’s businesses, some alongside collaborators, and some through ventures of my own. I’ve learned from all of it. I’d be suspicious of a very tidy version of this story.
A few things that shaped meThe scenic route
Different rooms.
A lot to learn.
02
Adagio
The same place can carry different value.
Marketing a music-learning space and developing its venue activity meant thinking about memberships, events and the different reasons someone might care.
03
The comedy notebook
Pay attention to the response.
From thirteen, I studied comedy videos and noted where the laughs came. Later, performing and co-producing shows gave those observations a real audience. Understanding something meant trying it, watching the response and changing how I saw it.
04
Ad-film production
The idea needs a working process.
Production exposed me to ideation, pitching, pre-production, shoots, post-production and client servicing. The finished piece depends on decisions across that chain.
05
Creative services
Clarity makes the work easier to place.
Broad agency work taught me how difficult it is to be referred when a description contains every possible service. A more specific audience gives the work a clearer context.
06
Specialist content
Expertise needs translation.
Working with surgeons brought the challenge into focus: understand the subject, respect its complexity and help an audience follow the explanation.
07
Where I am now
Learn it. Try it. Explain it properly.
Puro Here is where the story connects. Puro AI Labs is my focus for researching, teaching and applying AI to marketing work. The Tomorrow Tribe handles content and production. The Content Surgeon serves medical practices. LazzzyHustler is where I share interactive learning and essays for free.
Adapted from my longer personal essay on Lazzzy Hustler. Read the original story
A few things I keep coming back toStill useful
Make the thinking
useful to someone.
Start with a real decision.
A topic becomes more useful when you know who needs it and what they are trying to understand.
Show the judgement.
Give people a comparison, a worked example or an explanation they can inspect.
Build something repeatable.
Formats and production systems should preserve the substance while making the work dependable.
Keep learning from the response.
Questions, feedback and business context help decide what to improve next.
AI & learning
Puro AI Labs.
Where I research and teach how AI can improve marketing work. For marketers, agency owners and business leaders who want to understand it and put it to use.
Explore Puro AI Labs
Content & production
The Tomorrow Tribe.
I co-founded The Tomorrow Tribe with Malavika. Our team works on reference-led editing and post-production, alongside selective managed content from research and formats through production and review.
Visit the agency
Specialist medical content
The Content Surgeon.
The specialist content business I founded for doctors, surgeons and clinics. Helping people understand the expertise behind the practice through educational content.
Explore The Content Surgeon
Knowledge, freely shared
LazzzyHustler.
Free interactive learning and essays on decisions, leverage, business and living well. The extra z’s are intentional.
Explore free learning