Start with a decision. Then make the content.
A useful starting point for the question: what should I post?
Read the note 01
The notebook / 09 pieces to think with
A working
point of view.
Writing, examples and resources you can use in your own work.
Ideas from things I’ve tried, questions I keep coming back to, and examples you can put to use.
Ideas worth spending time with
9 pieces
One question. A repeatable format.
Turn ‘before you hire someone, check this’ into a series with a fresh payoff each time.
Read the note 02
What shaped the way I think about content.
From comedy rooms and venue marketing to production and specialist content: the experiences behind my point of view.
Read the essay 03
Make your expertise easy to refer.
The practical content lesson from a period when I could describe everything we did, but people did not know whom to send to us.
Read the essay 04
Your specific knowledge is content material.
Look at the distinctions you notice in the work. They may be the most useful things you can explain.
Read the essay 05
Help people see the value in your work.
Use content to make the decisions, effort and tradeoffs behind your service easier to understand.
Read the essay 06
Give your content a useful next step.
Design a worksheet, checklist or example that helps the reader act on the idea they just learned.
Read the essay 07
Build a content system you can repeat.
Capture your judgement once, then give it a dependable path through formats, production and reuse.
Read the essay 08
What content can do for your business.
Give content a clear role, then examine the rest of the journey with the same care.
Read the essay 09
No pieces match that yet.
Try another word, or return to the full notebook.
From reading to making / Free worksheet
Your next piece
starts with a question.
The Founder Content Map helps you turn what you know into questions, series and a first episode. Includes a filled-in fictional example.
Open the Founder Content Map At The Tomorrow Tribe · No signup · Read, download or print